24 Hours Hotline: +86 137-3541-1378
+86 157-0009-4881
Email:

Your Location: Home > Xi'an Travel News > E-commerce a key entry-point for overseas brands in China, says study

E-commerce a key entry-point for overseas brands in China, says study

xian_travel_news
Hema Fresh Store, Xi'an News

Foreign brands should look to cross-border e-commerce when they make their Chinese market debut, thanks to easier access, cheaper prices and quicker market entry times, according to a new market report.

Cosmetics, food and healthcare, and maternity and baby products stand to see the fastest growth by turning to e-commerce, said the Chinese Imported Consumer Goods Market Report, jointly written by consultancy Deloitte China, China Chamber of International Commerce and Alibaba Group Holding Ltd's research arm.

By leveraging e-commerce platforms and big data analysis of the Chinese consumers, global brands are able to update their marketing strategies, sales channels and products regularly, all of which would enhance their operational efficiency, the report said.

"For global brands, stepping into China through cross-border e-commerce means more than just market expansion," said Zhang Tianbing, Deloitte Asia-Pacific Consumer Products and Retail Industry Leader. "It requires a combination of digital resources and approaches to connect and interact with consumers, and satisfy their demands promptly, accurately and efficiently."

In the meantime, firms need to apply advanced technologies and data analytics in operations and management to boost efficiency and evolve with the digital transformation of China's retail industry, he added.

China's cross-border e-commerce market has grown remarkably. In just three years, the import proportion of total e-commerce sales had soared from 1.6 percent in 2014 to 10.2 percent in 2017. The nation's online retail market-now the world's largest e-commerce market-reached 7.2 trillion yuan ($1.04 trillion) in 2017, up 32.2 percent year-on-year.

Young consumers in particular are the driving demand for imported goods. Based on data from Tmall Global, Alibaba's dedicated crossborder retail platform, the internet-savvy post-1990 and post-1995 generations already make up the largest consumer segment for imported items, with their combined online spending accounting for 45.2 percent of the total spend in 2017.

"The next wave of globalization will be driven by global small and medium-sized enterprises and young consumers, leveraging digital economy infrastructure and digital business models. It will be a more inclusive and sustainable wave of globalization," said Gao Hongbin, Alibaba Group vice-president and head of AliResearch.

Consumer demand has also shifted from daily necessities to high-quality goods since 2016. The study found that on Tmall Global, beauty products saw the highest year-on-year sales growth in 2016, while digital home appliances ranked top in 2017.


                                                                                                                            From China Daily

Questions & Answers or Review
* Full Name
* E-mail
* Title of your review
* Your review
 

Live Chat

Certificate of Excellence
2018

tripadvisor

China Private Tours-Day Tour

Certificate of Excellence
2017

tripadvisor

China Private Tours-Day Tour

Certificate of Excellence
2016

tripadvisor

China Private Tours-Day Tour

Why Choose Us, About Us

Reply within 24 hours
*Personalized trip proposal
*Price quotation

100% tailor-made trip
*Satisfaction guaranteed trip plan
Enjoy tour in “My Style”
*Private guide & car
*24/7 fully backed up

Your Idea of Your Trip
Adults:
(> 11 years old)
Children:
(2 - 11 years old)
Babies:
(< 2 years old)
Date of trip
Hotel Class
Any specific requests/interests?
Contact Information

(Your Privacy is Protected)

Full Name: *
E-mail: *
Your Age: *
Nationality: *
Contact Phone Number: *
Submit

Most Popular Xian Shanghai Tours

Tailor-Made

1 to 1 tailor-made service from our professional travel advisors for the most sophisticated

Authentic

Constantly excellent reviews for attraction, hotel and service Competitive price

Value Guarantee

Local experts provide quality tours Best selected knowledgeable local guides Authentic local restaurants

Stress-free Guaranteed

7*24 hours available to create you a worry-free tour. No Hidden Fees and absolutely no pressure to buy. Secured

Who choose us

ASTA Pata CATS IATA

We accept:

We accept

Email:

Copyright © 2017 www.xianprivatetour.com All rights reserved.